A press release can give you highly credible media exposure and publicity at a much lower cost than any other advertising method in existence.
In today’s market, it’s more critical than ever to be noticed – regardless of the market place. A press release easily become the key ingredient in the success of any marketing plan – on and offline.
Press releases can be used to generate publicity and media exposure on a local or national level. They are fantastic promotional tools capable of positioning any product, service or business – directly in the media spotlight. The key to a getting a press released published lies in the professional way it is written.
Press releases can capture the attention of journalists and editors throughout your state and around the country in a very short period of time. When it comes to reaching a target media audience, nothing beats sending a professional, well-written press release.
Press Release Tips
- Make sure the information is newsworthy.
- Tell the audience that the information is intended for them and why they should continue to read it.
- Start with a brief description of the news, then distinguish who announced it, and not the other way around.
- Ask yourself, “How are people going to relate to this and will they be able to connect?”
- Make sure the first 10 words of your release are effective, as they are the most important.
- Avoid excessive use of adjectives and fancy language.
- Deal with the facts.
- Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
- Make sure you wait until you have something with enough substance to issue a release.
- Make it as easy as possible for media representatives to do their jobs.
