One Year Later, Every Door Direct Mail is Shattering USPS Sales Forecasts and Benefiting Small Businesses All Over The United States

by | Apr 9, 2012 | Blog, Press Release

Started quietly as a market pilot in April of 2011, Every Door Direct Mail targets the seventy-seven percent of businesses in the U.S. who do not use postal products for advertising. The creation of this low cost mailing service allows businesses to target every home in a neighborhood with their marketing message. One year later, the results have been overwhelmingly successful for both USPS and small to medium sized business owners. “The most compelling message about Every Door Direct Mail (EDDM) is that it allows businesses to reach every home, every address, every time,” said Chief Marketing/Sales Officer of USPS, Paul Vogel. “By targeting every home, businesses are better able to find the customers who matter the most — the ones right in their neighborhood.” Printing companies like SonicPrint.com in Tampa, FL promote EDDM to businesses who have never used direct mail before. By providing free training, design and printing services, business owners are able to harness the power of this great tool with little risk or effort. Kendra Briggs, Sales Manager for SonicPrint.com, explains how the Every Door Direct Mail program changes the way that companies use direct mail. EDDM allows any small business the ability to deliver messages to their customers for 67% off the cost of a stamp. Combined with the elimination of the need to purchase a mailing list and the labor of labeling postcards, it’s easy to realize the immense savings,” said Briggs. “USPS hit a home run with Every Door Direct Mail.” Once USPS determined that there was a market for this new program, they began to roll out an aggressive multimedia marketing...

Lipsi Cosmetics Launches New Greek-Inspired Makeup Line

by | Apr 8, 2012 | Blog, Press Release

Inspired by the majestic island of Lipsi in Greece, Lipsi Cosmetics is pleased to announce the launch of a new makeup line with a Mediterranean feel. LOS ANGELES, April 7, 2012 Lipsi Cosmetics is pleased to announce the launch of a new Greek-inspired cosmetics line aimed at accentuating natural beauty while flawlessly hiding imperfections. Lipsi products get their inspiration from Greece’s rich history and breathtaking scenery. Mediterranean colors provide a unique, natural appearance to make women feel more confident in their bodies without completely disguising their true beauty. Lipsi’s most popular products include eye shadow palettes and the signature “Buttery Bliss,” lipsticks. Founded by Chris Nikolaou and Caite Pywar, Lipsi Cosmetics is much more than a cosmetics company; it’s the journey of a lifetime. The company name comes from the remote, untarnished Greek island of Lipsi where Mr. Nikolaou was raised and spent many years exploring the majestic coast. The monodendri tree featured in Lipsi’s logo, which Mr. Nikolaou tried to reach for over twelve years with his childhood friend, is a symbol of dedication and adaptation. The tree is strong and grows in even the harshest conditions – something that inspires Lipsi Cosmetics. Lipsi Cosmetics is determined to not only provide high quality cosmetics, but also deliver an informative, memorable experience. The company firmly believes in social media, and will be sharing a variety of information ranging from articles on how to apply makeup to video demonstrations. Additionally, thoughtful product packaging makes every purchase of Lipsi Cosmetics feel like a gift. After extensive planning and testing, Lipsi Cosmetics has launched the company website where consumers looking to buy...